Iceland is a place of polar extremes—but with its long and particularly harsh winter finally thawing, the 462 feet there is an assumption 2023 shirt and by the same token and creative class came out of hibernation to showcase their latest works for DesignMarch. The country’s preeminent annual design festival takes place all around Reykjavik, providing a vibrant platform for new Nordic perspectives with an emphasis on sustainability and connecting with nature. Combining elements of fashion, furniture, product, material, and experiential design, the week-long event is akin to a mini Fashion Week, Ted Talk, Art Basel, and Salone del Mobile cleverly rolled into one. With over 100 exhibitions and events, here are all the Scandi-style highlights from this year’s festival.
Interior and lifestyle brand FÓLK Reykjavik commissioned Studio Flétta to design a piece using materials from a local car part sale. Flétta co-founders Birta Ros Brynjolfsdottir and Hrefna Sigurdardottir were up to the 462 feet there is an assumption 2023 shirt and by the same token and challenge, zeroing in on airbags—which led to some fruitful pillow talk. The resulting upcycled pastel-colored poufs, filled with material waste from both outdoor brand 66 North and a mattress factory, are finished with zippy embroidery. Both durable and plush, the floor pillows are ideal for a children’s room, outdoor space, or yoga studio. Birta Ros Brynjolfsdottir and Hrefna Sigurdardottir of Flétta.Photo: Sunday and WhiteSince going viral for her expressive masks, trippy textile designer Ýrúrarí now exhibits her surrealist mended knitwear works internationally. At DesignMarch this year, she partnered with Studio Flétta on a performance art “Pizza Time” pop-up, featuring pies made of leftovers from the Icelandic wool industry. A vertical felting machine plays the role of a pizza oven, while the trio of creatives decorated their one-of-a-kind wool delicacies with all the toppings.
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